The new Buick Riviera concept vehicle made its global debut at the 2013 Auto Shanghai.
The coupe combines avant-garde aesthetics and advanced technology, including plug-in hybrid electric vehicle propulsion, in a single package. It is the fourth global concept vehicle jointly developed by GM's Shanghai GM and Pan Asia Technical Automotive Center (PATAC) joint ventures in Shanghai.
"The new Riviera offers a preview of Buick's future design language," said Shanghai GM President Ye Yongming. "By seamlessly integrating advanced technologies, flexible functions and contemporary aesthetics, the new Riviera heralds the start of a new chapter for the 110-year-old Buick brand."
Elegant Design Inspired by the Dynamic Nature of Water
The new Riviera's designers took inspiration from the Chinese saying: "The greatest good is like water." The vehicle's sweeping design, which goes from thick to thin, has the vibrant nature of a moving river embodied in its athletic shape, elegant ambience and deeply sculpted lines.
"Riviera is a design study of the future expression of Buick design with its elegant athletic shape, sculptural beauty, and precision execution," said Ed Welburn, GM vice president of global design. "It is a great opportunity to share Buick's future design language and technology strategy."
The concept's silhouette with Buick's recognizable "sweep spear" has a three-dimensional effect that resembles waves in the ocean coming to a standstill for a split second. Buick's unique gull-wing doors exude a dynamic yet elegant ambience. The new Riviera has an ice celadon finish inspired by jade.