The Chrysler Group's Street and Racing Technology (SRT) brand will mark their first official appearance at the renowned automotive events in Monterey, Calif., with the unveiling of the new, limited-edition 2013 SRT Viper GTS Launch Edition model at the 2012 Pebble Beach Concours d'Elegance.
A sneek peak of the SRT flagship supercar will take place Friday, Aug. 17, 2012 at the Quail Lodge as part of "The Quail: A Motorsports Gathering" event. Then on Saturday, Aug. 18, and Sunday, Aug. 19, the SRT Viper GTS Launch Edition will be displayed on the Concept Lawn at the Pebble Beach Concours d'Elegance.
The 2013 SRT Viper GTS Launch Edition evokes memories of past Viper Coupe reveals in 1996 and 2006 with symbolic GTS Blue paint and dual Bright White stripes - exclusive to Launch Edition models - running the length of its all-new exterior that incorporates iconic Viper styling cues with a contemporary execution. The 2013 SRT Viper GTS Launch Edition carries on the tradition of special Viper model builds to the fifth generation of the American-built supercar with true performance enthusiasts and collectors in mind.
"Designed with Viper loyalists in mind, the 2013 SRT Viper GTS Launch Edition model brings back the classic paint schemes that have adorned all previous Viper coupe launches to help us celebrate the return of our brand's flagship performance machine to the supercar market," said Ralph Gilles, President and CEO - Street and Racing Technology Brand and Motorsports and Senior Vice President - Product Design, Chrysler Group LLC. "Our American-built supercar showcases the very best we have to offer by incorporating superior craftsmanship, the finest materials, a host of new technologies and ergonomic improvements while respecting its focus on outright performance."